bildet viser en mann

New name for new, international plans

Quality products and good customer service has led to customers in several countries wanting to use products from Trysil Maskin AS. Already having customers from all over the world, the company is now looking for a brand name that works better across the borders as well, and Managing Director in Trysil Maskin Jon Kjetil Jutulstad is excited about the international interest for their products.

“We are planning on changing our name next year to Trysil RMM, which stands for Trysil Road Marking Machines, because this works better internationally as we gradually get more customers in other countries”, Jutulstad explains.

Catering to international customers

Today Trysil Maskin is physically present in Norway, Finland and Sweden, with a Swedish location in Falun and a Finnish location in Kajaani. The business has been working from Trysil for 40 years, and started operating from Finland in 2020. The Sweden location was just signed, and will be formally opened next year.

“We already have several international customers in a variety of countries, but we want to make our name and brand more fit for the international market. We have already customers in Australia, Argentina, England and Italy, to name a few”, Jutulstad says.

Their products are primarily designed for customers who need road marking equipment, which is an international need. While expanding to other countries, they want to make sure all their existing customers feel seen, including their Nordic customers.


Adapting to geographic differences

Examples of how they are making this international effort is through their multilingual websites. Their English site has just been launched, and the next projects will be Norwegian, Swedish and Finnish websites with new domains and designs. Even though the products are roughly the same, Jutulstad says there are some differences that has to be taken into consideration when working with customers from different countries.

“It is very important to listen closely to what the customer says, and be attentive to geographic differences. Even though the machines are mostly the same, we adapt to laws in the countries customers operate from”, Jutulstad explains. “This can be regulations and customs for signs, lighting, where the steering wheel is located and details like that, making it important to have a good dialogue.”

Furthermore, Jutulstad highlights how it takes about six weeks to transport a machine from Norway to Australia. This distance makes it even more important for the equipment to match specifications, as fixing issues from the other side of the world will be complicated and time consuming. However, this does not seem to be an issue for Trysil Maskin.

“Everything is working out very well. Our customer in Australia have ordered four trucks that are currently being used, and we are currently working on more that will be delivered in January. They have become a big customer of ours”,  Jutulstad says.

Trafficprinter in London

New products solve international needs

Additionally, Jutulstad says they are excited about the English market, as they just delivered their first machine for them. This is a printing machine, a Trafficprinter, used for printing road symbols, which is primarily done by hand all over the world today.

“We have come up with a product that can automate this process, which we have been working on for about 10 years. We have sent one to England, one to Finland and four to Sweden so far, and we see that this is a product with a lot of international potential”, Jutulstad says.

Further down the road, Jutulstad says that Trysil Maskin is also looking into the United States as a potential market. He also details how taking what was once a local company international has been an exciting journey.

“Trysil is not necessarily known for their industry, but more for their nature and skiing, which makes it very fun to be part of a process like this”, Jutulstad says.